ACCESSIBILITY IN BEAUTY AND FASHION: WHAT I WANT FROM BRANDS IN 2020 AND BEYOND

By Elin Williams (My Blurred World)

“I’m positive that change can be created in terms of accessibility in the beauty and fashion industries but, in order for that change to happen, we need to start the conversation, “Let’s set the scene; the January sales are in full swing and the vouchers and few extra pennies you received for Christmas make the the idea of adding a few new pieces to your wardrobe a little more intriguing.”

“Enticing sales emails start flooding your inbox, there’s no harm in looking is there? But then, when you finally cave and make your way to the website, all you’re met with is unreadable text, a cluttered outlay and a voice repeating ‘button, button, button.’

This is my reality as a vision impaired person. I use a screen-reader in order to use my phone and laptop and when a sudden urge to have a scroll through the new-in section on a clothing websites strikes, I’m often left disappointed when the site and my assistive tech doesn’t get along.”

“With this in mind, I want to venture beyond the natural perimeters of my usual content this time and test the waters in terms of a topic I’ve wanted to touch on for a while – what needs to be improved in terms of accessibility in beauty and fashion.”

To read Elin’s full story please CLICK HERE

My Blurred World by Elin Williams

@myblurredworld