By Martyn Sibley

“Along the way I learned that we don’t have to meet someone to learn from their experience. I’ve ended up with mentors from blogs, books and films too.

One of my role models is an American guy called Seth Godin. He’s the godfather of digital marketing. I read his blogs everyday!”

Seth Godin

“Often marketing is seen as a dirty way to sell useless stuff to people. But Seth (and I) see it otherwise.

In a world of social stagnation and sometimes decline, we need everybody to be a World Changer. To step up. To speak out. To take action.”

Martyn Sibley, seen here with Baroness Jane Campbell

“Otherwise our education system, our business culture, our social interactions and much more will implode. We need innovation and social change like never before.”

“This podcast was an absolute privilege to record. I know you will take away so much value from this conversation. It’s a short guidebook to using marketing for good. We discuss being a prolific writer, teaching to change culture, and at the end we hit on what real impact looks like.”

CLICK HERE to watch the podcast