From ‘The Vegan Society’

“1 in 3 people regularly buy plant-based milks and the choice available continues to grow. Despite this, dairy milk is supported in various nutritional public health initiatives for children, which do not include any plant based milk alternatives. Examples include the Healthy Start voucher scheme, the EU School Milk Subsidy Scheme and the Nursery Milk Scheme. This means that vegan children do not benefit from the schemes, designed to increase calcium intake for growing kids. Vegan children often miss out or have to rely on parents to provide their own milk, something that is not always possible for low-income families”.

“We want to see fortified plant milk recognised on par with animal milk, wherever animal milk is currently supported or promoted.

We hope to achieve this by formally challenging the government and other institutions directly, making the case that the schemes indirectly discriminate against vegan children. We hope to see all of these schemes broaden their scope to support fortified plant milk alternatives, for the benefit of vegan children and any child who doesn’t drink diary.”

“Please help us make this a reality by getting involved in the campaign in the following ways:”

Sending our template letters to your local political representatives and the organisations who administer these schemes;

Sharing the campaign on twitter using our suggested tweets;

Sharing your experiences of plant milk discrimination

“You can find everything you need to support the campaign on our website”